About the project +
Naming and Visual Identity
2021
Essenza is a brand specializing in automotive detailing. Bold and committed to the quality of the services offered, Essenza places at the center of its efforts the satisfaction of its extremely demanding customers.
To compose the visual identity, a logotype inspired by the lines of the automotive universe was created. The project also has a symbol that represents the brilliance provided by the quality of Essenza's services. Orange is highlighted in the project, being the main color. Black and shades of gray complement the chromatic palette. To standardize Essenza's visual language, a brand book was created to describe all the visual elements, as well as their uses and restrictions.
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