About the project +
Visual Identity
2021
Located in Santa Catarina, Brazil, Laboratório Vidas offers clinical analysis services, vaccines, and water, environment, and food analysis. Upon completing 25 years, the laboratory felt the need to renew its brand and all its communication to reflect the quality of the services provided.
The visual identity is centered by a symbol that emerges from the letter V. This symbol simultaneously suggests infinity, which represents the search for continuous improvement, and the DNA double helix, which represents life. Based on the symbol, an integral visual identity system was created, consistent with the laboratory's positioning.
Let's create something amazing!
Get in touch and let's talk!